Practical marketing insights, author strategies, and publishing industry perspectives — written for authors, by people who work with them daily.
The launch window is shorter than most authors think. Here is what we have learned from over 500 campaigns about timing, sequencing, and where things fall apart.
June 2025 | Read time: 8 min
Read Article →Most authors spend months writing their book and twenty minutes on their Amazon listing. Here is what to fix first.
May 2025 | 6 min read
You do not need to perform. You need to be specific, consistent, and honest. Here is what that looks like in practice.
May 2025 | 5 min read
The three tools, two lead magnets, and one consistent habit that every author needs before their next launch.
April 2025 | 7 min read
Readers decide whether to follow you in seconds. Your bio is doing more work than you realize.
April 2025 | 4 min read
Independent authors can earn serious press. The pitch is different. The relationships are different. The results can be the same.
March 2025 | 9 min read
Advance Reader Copies are the most underused tool in indie publishing. Here is a system that consistently produces results.
March 2025 | 6 min read